Master Droit, économie et gestion mention marketing vente parcours E-Business and Marketing

Code cnam : MR11802A

Mis à jour le : 27/05/2022

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Présentation

Objectifs

Thanks to Internet and new technologies, entrepreneurs and companies are confronted with new business and approaches in order to support the digital transformation. This minor is primarily intended for students considering a career in digital. Combines with E-commerce and Digital Marketing, Web Project Management will give students a broad view of E business challenges and key principles. The aim of the lectures is to present main methodologies and new key concepts, new tools and process to build an e-business activities. The main objectives of this minor are to: Master the key tools and process of creation ebusiness activities; Develop the ability to operate and improve the new-technology and social media marketing and communication; Get ready for e-business models (new models, new channels, new media, logistics, human, physical and virtual resources…).

Conditions spécifiques :

The Master in Management (MIM) is desisgned around the framework of - an Orientation week with intercultural integration and team building activities. - Master 1 (Year 1) with core curriculum of Management. The Master 1 helps students to understand the rules and practices of an organization as well as the different modalities of its management. The learning outcomes of the first year are then applied in a team-based experience that enables students to learn by action in the real work world. - Master 2 (Year 2) with Transversal management modules, Major - Specialization modules and Minor - Elective blocks:  In order to successfully be an entrepreneur or join an organization, Master in Management students need to develop their own skills, achieve the principles and tools of project, quality, intercommunication, etc. These skills, tools and principles will help optimize the resources in this transversal management mode. Therefore, the MIM has developed transversal management modules that are indispensable for all Management students, whatever specialization they will follow. Major - Specialization provides students critical thinking on specific expertise that they will follow and develop their professional outlooks. The stakes are detailed for each master (International Business & Corporate Development and Project Management & Business Engineering). Students are invited to choose one block of elective courses as a minor to their specialization. The combination of majors and minors will help students enhance different competences and practical skills in fast growing business areas and highly demanding professions, including e-Business, International Management, Sustainable Development and Business Development (entrepreneurship). - an Internship from 3 to 6 months in the Master 2 year. The internship will complete the Master curriculum and offer an "action learning" opportunity.   The Master Diploma is delivered under the control of the French Ministry of Higher Education.   Admission access: Students could apply from Master 1 (for the 2-year program) or directly to Master 2 (for the final-year program) upon the field of Bachelor degree and the Master application form.   Application Requirements and Process The MIM programs receive Application files all year round, Admission process starts in November and end by June for non-EU students: by mid-September for EU students. by mid-March for scholarship & company financial applicants However, the limited seats (each class of 25-30 students) are reserved for early-bird applicants. • Admission decision base on the Application file (downloadable from our website + interviews + recommendation • Interviews with Admission jury • Proficiency in English (TOEFL IBT: 85 | TOIEIC: 800 | IELTS: 6.0 | BULATS B2/C1)     For more information and application file, check our page in English on http://iim.cnam.fr/master-in-management/

Niveau d'entrée :
Bac+3 (Bachelor, Licence, RNCP 6)

Niveau de sortie :
Bac+5 (Ingénieur, Master 2, RNCP 7)

Programme

Des cours variés pour enrichir vos connaissances et améliorer vos compétences

Contenu de la formation

Total des ECTS 120 ects

Validation de la formation

Modalités d'évaluation :

À l’issue de cette formation, vous obtiendrez :

  • Master Droit, économie et gestion mention marketing vente parcours E-Business and Marketing
RNCP : 15175
CERTIFINFO : 91677

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